High-end Formula 1 inspired activations

F1 event experiences

Premium 2026 show cars. Interactive racing experiences. Complete event activations delivered worldwide.

Complete event solutions

More than equipment.
A complete experience.

From one spectacular centrepiece to a complete interactive activation, UGX brings together show cars, competition, branding and technology for brands, agencies and hospitality partners.

We don’t just arrive.
We make an impact.

The centrepiece

2026 F1
Show Cars

Built to attract attention. Our latest-generation show cars transform entrances, exhibition stands, hospitality areas and brand activations into something impossible to ignore.

Premium build

High-end construction

Custom livery

Designed around your brand

Worldwide

International delivery
Interactive F1 experiences

Don’t just watch.
Become part of it.

Create attention, participation and competition with an experience your guests will remember.

01 / DRIVE

Racing
Simulators

Put guests behind the wheel with fastest-lap competitions, head-to-head racing and live leaderboards.

02 / TEAMWORK

Pitstop
Challenge

Speed. Teamwork. Pressure. A high-energy competition with professional timing.

03 / REACT

Batak
Challenge

Test reaction speed, focus and coordination in a fast, addictive challenge.

04 / CATCH

Reaction
Catch

A compact crowd-puller designed for fast rotations and competitive scores.

05 / FEEL

F1 Cockpit
Experience

Let visitors experience the low seating position and atmosphere of a Formula 1 inspired cockpit as a display or simulator.

Build your F1 event

One event.
Your experience.

We select and combine the right attractions around your event, audience, location and available space.

SHOW CAR   +   SIMULATORS   +   PITSTOP   +   REACTION   +   BRANDING

Your · F1 experience.

International event support

We go where
your event goes.

One experienced partner for transport, installation, branding and technical support from the first plan to dismantling.

Europe · United Kingdom · Middle East · Worldwide

Transport · Installation · Branding · Technical support · Dismantling

One partner

From concept
to lights out.

01

Brief

Location, dates, audience and objective.

02

Concept

The right mix of show and interaction.

03

Branding

A consistent visual event identity.

04

Preparation

Planning, checks and coordination.

05

Install

Delivery and professional setup.

06

Lights out

Your experience goes live.

Make them stop.
Make them compete.
Make them share.
Make them remember.
Make an impact.

Your next event starts here

Ready to create your F1 experience?

Tell us where, when and what you want to achieve. We’ll help build the right high-end activation around your event.